Towards 2.5 million Visitors by 2016 - Where are we now and a Policy Framework to get there
 
Dr. Nalaka Godahewa, addresses the members of CBB

Dr. Nalaka Godahewa, Charman, Sri Lanka Tourism, addressed the members of The Council for Business with Britain (CBB) at a breakfast meeting on Tuesday, 28th February 2012 at Hilton Colombo Residence.

Commencing his presentation Dr. Godahewa highlighted the vision of His Excellency the President for the tourism industry, the world largest service industry. The presentation was titled "Towards 2.5 million Visitors by 2016 - Where are we now and a Policy Framework to get there".

The key points emphasized during his presentation were that UNWTO projects tourism in Asia Pacific will grow by 4%-6% p.a. Key Tourism objectives of Sri Lanka were

  • Positioning Sri Lanka as one of the most sought after tourist destinations
  • Promote tourism to reach annual tourist arrivals target of 2.5 Mn by 2016
  • Increase the annual foreign exchange earnings to USD 2.75 Bn by 2016
  • Attract USD 3 Bn or more foreign direct investments (FDI) to the country within next 5 years
  • Increase the room capacity to 45,000 by 2016 and achieve 500,000 direct and indirect employment within the next 5 years